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Channel 4’s £75 million “victory” in prising The Great British Bake Off from the BBC is one of the great disasters in the channel’s recent history, in ways that they probably haven’t even yet begun to realise.
The world’s oldest advertising medium is embracing one of its newest technologies, and the result – if the industry can pull it off – could spark a marketing revolution.
Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA’s Mark Finney
While the impact of Brexit has not been as catastrophic as anticipated, the 5.4% forecast for 2016 is almost half that of 2015.
Richard Shotton journeys back in time to the Second World War, where he says brands could learn a thing or two about data…
There’s set to be a lot of drama in the room at this year’s IPA Effectiveness Awards, writes Dominic Mills – starting with Sainsbury’s and newly-dumped agency of 35 years, AMV BBDO
Full report will be available at: >Mediatel Connected > Connected Surveys > Data
Alicia Navarro explains why a growing trend in the online publishing world could completely revitalise revenues.
YuMe’s Stephanie Gaines assesses the performance of snack-sized ads.