A total of 46,533,000 people accessed the internet throughout the month.
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While most of Saturday’s schedule struggled to offer up anything resembling excitement, the evening did manage to bring an epic clash.
At last, it seems the pendulum that says video is the future may be swinging back, writes Dominic Mills.
April was a tough month for the terrestrial channels, who all saw revenue fall compared to last year.
Full report available at: Mediatel Connected > Media Landscape > Performance
VivaKi’s Danny Hopwood discusses how ad technology and an influx of data is impacting the traditional agency structure.
Full report available at: Mediatel Connected > Display > Online
Thursday’s TV brought another evening of Paralympic sporting action, with BBC One’s coverage of the Invictus Games 2016 kicking off at 8pm before yet another one of those inspirational choir shows secured the 9pm slot.
The ability to simultaneously run digital ads on ‘second screen’ devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers – but the concept comes with warnings.
Millward Brown’s Jane Ostler argues that advertisers need to go “back to basics” – especially during a time where most people, given a choice, would reject advertising altogether.