Channel 4 has staked £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
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Full report available at: Mediatel Connected > Media Landscape > Performance
Monday night saw seriously muddled and highly dangerous copper Marcella (9pm) stagger confusedly back onto the nation’s screens, with the third episode securing the 9pm – 10pm slot for ITV.
Royal Mail is the UK’s designated Universal Postal Service Provider, supporting customers, businesses and communities across the country. They are the only company that has the capability to deliver a ‘one-price-goes-anywhere’, six-days-aweek service on a range of letters and parcels to more than 29 million addresses across the UK.In a digital world, consumers place a… Continue reading Royal Mail
Culture Secretary John Whittingdale could force the BBC to sell its 50% stake in UKTV, valued at around half a billion pounds, it has been reported.
After last week’s sword swallowing madness saw Britain’s Got Talent net the weekend’s biggest audience, the second episode managed to improved on that.
YouTube might think it is “remaking TV”, but its strategy is missing a crucial component, writes Dominic Mills – plus: VW’s misleading ads cause more headaches for the car manufacturer.
Full report available at: Mediatel Connected > Connected Surveys > Data
New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales – revealing positive return on investment figures.
Thursday night brought some prime time victory to the screens of BBC One with a combination of a accustomed cooking competition and an educational magazine show stealing the biggest audience share.