Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight’s first ever digital 96-sheet roadside panels.
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Speaking at a TechCrunch conference on Monday, Till Faida revealed Adblock Plus now has more than 50 million active users across the globe.
The Government has eased off its plans, but could instead force the broadcaster to pay a dividend to the Treasury, sell a minority stake, or introduce National Audit Office scrutiny of Channel 4’s accounts.
Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science
Monday night saw the sixth series of punishing death show Game of Thrones continue on Sky Atlantic, with the third episode in the current run continuing to outpace each previous outing.
A digital out-of-home billboard in Sweden has been caught red-handed playing “rough” pornographic video clips.
Despite the balmy climate enjoyed by the UK over the past few days, the weekend’s TV schedule provided enough heavy hitters to entice healthy audiences back towards their sofas.
Out-of-home must move into the data space if it is to compete with online, writes JCDecaux’s Spencer Berwin
There is nothing marketing can learn from Leicester City’s Premier League win, writes Dominic Mills, so quit trying – plus: the rise of advertising mimicry and the threat to creativity