Why are the likes of McDonald’s and Mars making such shocking errors of judgement, wonders Dominic Mills. Plus: visit a parallel universe where industry bodies are known only by a set of initials.
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The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
GroupM, the world’s largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
The idea of factoring in a ‘Trust Quotient’ score when deciding where to place ads has been mooted. Here, Newsworks’ Denise Turner explains how we should approach the concept.
Pattison will lead a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy.
As Rajar releases its latest figures for the UK radio market, Carat, MC&C and Total Media reflect on the results.
Full report available at: Mediatel Connected > AV > Radio
If no news is good news, then April was a good month for national newspapers – with no significant changes to report.