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The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.
For the fifth week in a row BBC One has claimed Tuesday night glory.
Chief executive David Abraham said he does not see an “existential threat” on the horizon – and that privatisation is merely “a solution in search of a problem”.
Outlining Johnston Press’ strategy for the newly-acquired i, chief digital officer Jeff Moriarty has said it will leverage real-time user data and have an “aggressive” social push.
| Tim Lumb
It’s time to challenge the idea that out-of-home does not perform well, writes Outsmart’s Tim Lumb.
The module, available to Mediatel Connected subscribers, offers postcode level reports, doordrop planning data, a pricing calculator, consumer research and case studies.
On International Women’s Day, AOL UK’s Isobel Sita-Lumsden analyses five video advertising campaigns that have represented women in a positive and empowering way over the last year.