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The ZenithOptimedia insight team shows how partnering with celebrities can sometimes do more harm than good…

Ebiquity has hired Collective’s former digital strategy director, Tim Hussain, as head of digital.

Full report available at: Mediatel Connected > Connected AV >Viewing > Channel Figures

Once again BBC One unleashed its late-in-the-game super weapon Call the Midwife (8pm) on the viewing public last night.

Full report available at: Mediatel Connected > Connected AV >Viewing > Channel Figures

Titles like Death in Paradise and Midsomer Murders might be a bit too high-concept for the general viewing public.

AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology’s tech to buy ads on networks carried by AT&T.

Posterscope’s Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home.

A reboot of Intelligent Life, 1843 will give advertisers the opportunity to target the Economist audience in a more relaxed editorial environment.

So far this short year, the TV schedule has already welcomed back an abundance of familiar police procedurals, with last night adding another entry.