Sky is to become the exclusive home to all Formula 1 in the UK and Ireland from 2019 to 2024, the first time the majority of F1 races will be available only to pay-TV subscribers.
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Following Videoscape 2016, Bloomberg Intelligence’s Tal Smoller adds context to the recent advertising trends by looking at the prospects, changing consumer habits and the consequential shift towards digital advertising.
Full report available at:Mediatel Connected > Connected AV
Amid criticism that there is a lack of “connected marketing” to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
Is there any connected marketing at all in this supposedly connected consumer world? ITV’s commercial content director, Gary Knight, calls for a more holistic approach in this video interview.
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect’s Beckie Goodfield examines the game-changing developments for TV and its advertising.
As the UK’s TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Both Haymarket titles will be folded into an expanded version of Campaign magazine.