Running for six weeks, the Newsworks campaign aims to remind people of the ‘unique role’ newspapers play in setting the national agenda and influencing opinion formers.
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News UK has appointed David Wilcox as sales director for The Sun and Tammy Willson as sales director for The Times and The Sunday Times, it has been announced.
Speaking at the Digital Media Strategies conference on Wednesday, Trinity chief Simon Fox said that The New Day will take on a similar approach to brands and instead have a “very active” social push.
The second instalment of the sophomore series saw the show throw caution to the wind and delve into full Morse mode.
Launching in the UK in September, the 24-hour channel will be programmed, developed and produced in-house by Vice’s creative team, and the channel will be available for all Sky TV customers in their basic TV subscription packages.
Curiously, the Brexit debate and the disruptions that are likely to accompany the June referendum, could actually save Channel 4 from the threat of privatisation, writes Raymond Snoddy.
Amid speculation of a fall in sales, Trinity Mirror has confirmed that it will be holding The New Day’s cover price at 25p.
Robert Marshall joins from Rocket Fuel to head up Maxus’ programmatic arm.