Jim Stevenson, a digital transformation consultant, argues that in the short-term at least, this is a viable commercial strategy.
Showing 11161-11170 of 63,074
More Uk articles
Do media planners suffer from ‘printism’ – a bias, or discrimination against, print? Trinity Mirror Solutions’s James Wildman certainly thinks so – and wants to reposition print to make it fashionable once again.
Shared risk, shared reward – should newsbrands be working in partnerships to ensure their survival?
There was an devastating curtain call for Walford’s reigning matriarch.
We absolutely need to steel ourselves to compete, but we also need to know when to partner, writes Trinity Mirror’s Piers North
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The latest Mediabug report from Decipher shows that low-cost devices like Amazon Fire Stick, Roku and Google Chromecast are having a much bigger effect than in the past.
Speaking at the 2016 DailyDOOH Media Summit on Tuesday, WCRS’s Dino Burbridge described a Matrix-style era where tech allows advertisers to control what we see.
£15 million worth of cuts to the BBC’s online output will be made over the next 12 months following a review that started last year.