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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

UKTV’s share of commercial impacts hit an all-time high of 9.27% in 2015.

Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings

Cowan will be responsible for InSkin’s global marketing and communications strategy.

What better way to get back to normality than with the return of a safe long-running crime thriller?

Full report available at:Mediatel Connected > Connected Surveys > Data

With a stronger focus on first-party data, publishers and advertisers can create a more positive and profitable digital world, writes ADmantX CEO Giovanni Strocchi.

Creative quality and effective distribution are key to making video work on screens other than TV, writes Millward Brown’s Amanda Phillips.

Full report available at: Mediatel Connected > Media Landscape > Performance > Annual Cinema Admissions: CAA

Full report available at: Mediatel Connected > Connected AV > TV Market > Marketplace Snapshots