Frustrated by the accuracy – or inaccuracy – of prediction forecasts, Richard Shotton is taking matters into his own hands…
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As it faces a bleak future, Dominic Mills translates the gobbledygook flowing out of the Guardian – and, in praise of the Super Bowl and TV, challenges the industry’s obsession with precision marketing.
Chief executive Gavin Patterson said BT is on track towards its goal of ‘sustainable profit growth’.
Sky’s next generation set-top box, Sky Q, will go on sale in February with set-up costs priced at £99 – making it the lowest ever set-up for a barnd new premium product launch from the subscription TV service.
The expanding app economy is changing how advertisers approach mobile. Here, brands and agencies discuss what works and what doesn’t – and how marketers can win the hearts and minds of mobile consumers.
Murdoch left his role as chairman in 2012 following criticism from Ofcom and MPs over the way he handled the phone-hacking scandal.
For the second night in a row a cheesy murder drama ruled over the prime time airwaves, with the latest instalment of BBC One’s Death In Paradise (9pm) seducing viewers with its beautiful scenery and super-easy-to-follow plot.
BuzzFeed’s Kate Burns explains how its mobile app has become a testing ground for all content strategies – alongside details of its virtual reality plans.