Carat’s chief strategy officer, Dan Hagen, tells Newsline how brands should be approaching mobile, and how he thinks it will impact e-commerce over the next five to 10 years.
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Newsline speaks with Santander’s chief marketing officer, Keith Moor, about the growth of m-commerce and how it’s affecting his business.
Last night’s venture unwillingly displayed the very first chink in the Bake Off’s seemingly impenetrable armour.
Experts from BARB, Thinkbox, Sky Media, Archant and SMG celebrate a triumphant history – and look at the opportunities that TV continues to provide.
In an interview with Newsline, Google’s agency head, Max Macintosh, gives his take on how brands should approach mobile app marketing – and discusses Google’s mobile business plans over the next 18 months.
Full report available at: Mediatel Connected > Regional
For all its manifest successes there are still question marks and an unusual level of unease about the Netflix phenomenon, writes Raymond Snoddy.
Last year’s ad tech mergers and acquisitions trends suggest that the market is unlikely to slow down in 2016, writes Results International’s Julie Langley.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.