Ad fraud is estimated to steal around a third of all online advertising revenues.
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From 1 June Sadoun will preside over the management board, which will also include Steve King, currently CEO of Publicis Media.
The third-party cookie – the lifeblood of online advertising – may be about to die. PageFair’s Dr Johnny Ryan outlines the impacts this will have for media and advertising. Brace yourself.
adam&eveDDB’s founding partner, James Murphy, has revealed his business lost £3m in contracts following the decision to leave the EU in June – but he remains positive about adland’s future outside of the EU.
Sky is to make its full satellite TV package available without the dish, with a broadband-only streaming equivalent for set for a 2018 launch.
The UK’s third largest commercial channel has become the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV.
New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.
With the help of social media it could easily be possible to assemble an American majority who accept the “alternative facts”, writes Raymond Snoddy. So what can be done?
The newspaper has covered many significant stories over the years, including the sinking of the Titanic, the Lockerbie disaster and the Dunblane shootings.