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Midsomer Murders (8pm) returned to ITV last night for another two-hour helping of silly-but-fun sleuthing.

The naughty entertainer attempted to turn ordinary members of the public into cold-hearted killers.

Catering for those who get their media via the internet and those who watch and listen to traditional channels could last a generation, warns Raymond Snoddy.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. By Aliceinml.

Data available at: >Mediatel Connected > Connected AV > Television

MediaCom and Realeyes have announced a partnership which will see emotion measurement technology incorporated into creative and planning for clients.

Full report available at:Mediatel Connected > Connected Surveys > Data

BARB has enhanced the way in which it understands how TV is consumed. Here, the body’s deputy research director Joe Lewis shares new findings about what his team is learning

BBH’s Sarah Booth argues that we are being so ‘highly optimised’ that our horizons are rapidly narrowing. Is it time the media re-thought its use of data science and artificial intelligence?

Elworthy joined Freesat in 2013 as head of marketing and communications after a stint at The Times and BBC and replaces Paul Gilshan.