There is bias in media agencies against print, but the pendulum will inevitably swing back in its favour, writes Trinity Mirror’s James Wildman
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In the 16 years RKCR/Y&R has handled the M&S account, its performance has pretty much gone sideways. Dominic Mills wonders where it all went wrong
Julia Burton Brown joins from Axel Springer-owned publisher Aufeminin, where she also led the international sales offering.
Rebates, a coup, grumpy publishers, vibrating shoes and an unholy mess: Bob Wootton digests a busy month in media
Full report available at: Mediatel Connected > Display > Press
A new Magnetic and Millward Brown study found that magazine media delivers a 1.15% increase in salience.
Jon O’Donnell, currently group commercial director, is to take on a “significantly expanded” role as managing director of ESI Commercial, while Tim Kirkman becomes London Live’s MD.
Full report available at: Mediatel Connected; TV
A leading advertising client has called on other brands to step up and take a greater role in helping to solve some of the problems that plague digital advertising.
The Financial Times, Santander, Agenda21 and comScore give their solutions to some of digital’s biggest advertising headaches.
