Walled gardens, the end of old rivalries and native advertising had the newspaper industry locked in debate this week. Here, Newsline reports on how the future is all about working together.
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If people increasingly reject advertising through ad blockers, will paying for online content become commonplace? Newsline speaks with The Independent’s digital editor, Chris Broughton.
Five years after Coronation Street Live pulled one out of the bag for its 50th anniversary celebrations, yesterday evening saw ITV’s flagship soap at it again, delivering a hour of big shocks, solid acting and minimal mistakes.
Full report available at:Mediatel Connected > Connected Surveys > Data
In the face of declining circulations and digital-first consumers, Newsline caught up with News UK’s Karin Seymour to hear what she thinks are the biggest commercial challenges going forwards.
Richard Marks of Research The Media asks whether the myBBC initiative is the right response to the growth of personalised content, or is it perhaps the BBC’s role to give us what we didn’t know that we wanted?
Newsline speaks with Susie Boniface, aka Fleet Street Fox, to see what she thinks the future holds for Britain’s beloved – but sometimes struggling – national newspapers.
ZenithOptimedia’s Richard Shotton explains how a simple office experiment can shine light on how consumers react to messaging.
The piggate scandal is proof that print journalism still holds huge power over digital, writes Raymond Snoddy.
Tuesday night saw Channel 5 provide a juicy chunk of fresh scandal for the baying tabloid press as the usually friendly post-show chit chat with Ryan Clark turned into a bit of a (new standard industry term) fracas.