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Anonymous sources have indicated that the tech giant has been in preliminary talks with Hollywood executives over the past few weeks to gauge interest into the move.
Full report available at: Mediatel Connected > Display > Press
This past weekend might have possibly heralded the end of an era for ITV as its tired, ailing golden goose, The X Factor, showed serious signs of terminal illness as the nation’s apathy finally spread to its heart.
History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we’re heading for another industry split, argues Dominic Mills.
Running for 8 weeks from 2 September, the campaign, which will run across both print and digital, will aim to highlight the level of attention and influence that newsbrands still have in an increasingly connected world.
Full report available at: Mediatel Connected>Viewing and Social>Channel Figures
ZenithOptimedia’s Richard Shotton looks at what brands can take away from the psychological insights that casinos apply to their design.
AI and automation are rapidly changing our lives – but to reap future rewards, marketers must address the conscious and unconscious biases in the way that they think about them, writes Asif Noorani.
Good news for Trinity Mirror’s Manchester Evening News and the Solihull Observer; however, the majority of titles recorded declines or little change at all.