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Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.
As if it was any surprise, last night saw The Great British Bake Off (BBC One, 9pm) outshine all the competition.
Eisenstein, who previously held roles at Capgemini and Microsoft before joining Videology in 2010, will be responsible for managing the growth in the region and will replace Anne de Kerckhove.
Speaking at a data marketing event hosted by AdRoll on Wednesday, Wired editor David Rowan described a not-too-distant, hyper-intelligent world where mobile devices can read human emotions and respond intelligently.
The two-year rights deal with NFL will see the BBC show live coverage of all three International Series games at Wembley, as well as the world-famous Super Bowl.
There’s something strange going on at the moment, which is quite difficult to get your head around, writes Raymond Snoddy.
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The deal with video production platform Genero will give Havas access to 300,000 filmmakers in 220 countries.
The publisher has appointed Charlie Meredith in the new role of transformation director – with Sam Finlay filling Meredith’s current role as managing director of advertising.