Quantcast’s Amit Kotecha argues that the adoption of programmatic will only be driven upwards if we do much more than just advance the methodologies surrounding execution.
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It’s time for some ‘nudge’ thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes
A member of ZenithOptimedia’s global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.
Full report available at: Mediatel Connected > Display > Online
Strictly Come Dancing (BBC One, 9pm) exploded back onto the nation’s TV screens on Friday night in a camp fireball of pomp and glitz as 15 new hopefuls attempted to salsa, tango and foxtrot their way into viewers hearts.
Outsmart will now act as the first port of call for advertisers, planners and creative types to maximise the performance of out-of-home.
Last night’s grand finale represented the ninth series of the celebrity version to air on Channel 5 in the past four years.
Speaking at the Future of National Newspapers conference this week, the Guardian’s commercial director Nick Hewat said despite creating the right mobile app, advertisers aren’t buying the ad space.
Full report available at:Mediatel Connected > Connected Surveys > Data
Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 – and found it to be a surprisingly teetotal occasion.