The Super Bowl has once again highlighted the power and appeal of the live TV ad-spot – but advertisers need to do more to keep viewers glued to their screens, argues Total Media’s Liz Duff.
More Uk articles
From a relentless scrapper to an agency that offers free cuddles, Carat has turned into a very different beast over the last 18 months. It’s a tale of our times, writes Dominic Mills.
Full report available at:Mediatel Connected > Connected Surveys > Data
Unwanted Christmas presents + consumer psychology = fascinating insights about poster creative. By ZenithOptimedia’s Richard Shotton.
Kerry Hipkiss, Jack Swayne and Hannah Fisher are to join iProspect UK’s senior leadership team and board, with immediate effect.
As Rajar publishes its fourth quarter results for the radio market, Newsline presents analysis of the findings from Ipsos Connect and Carat.
Full report available at: Mediatel Connected > Connected Surveys > Data
Thursday night saw Channel 4 delve back into murky outrage-enticing waters, with a brand new four part documentary.
Despite many recognisable online brands seeing a fall in activity, the UK’s total online audience remained solid in December.
Full report available at: Mediatel Connected > AV > Radio
