Google’s head of publishers has said the investment in good quality creative hasn’t followed the technology.
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A new report highlights gender disparity in the digital industry, with a severe lack of females taking up management and senior management roles.
The new addition is expected to amplify Dentsu’s commerce proposition globally – and will see eCommera and its team of 275 staff join Isobar, Dentsu’s global digital agency.
Last night saw Channel 4 launch a brand new show, the creepy and unnerving psychological drama Humans (9pm), to a strong buzz and impressive ratings.
Last night saw Channel 4 up its game slightly by taking its fixed-rig camera set-up to the outskirts of Ethiopia in an ethically questionable effort to bring The Tribe (9pm) to prime time viewers’ living rooms.
Full report available at: >Mediatel Connected > AV > Television Ratings
Chango’s Andy Smith will help launch Vibrant’s original In-Text format – green double-underlined hyperlinked words within editorial – as a programmatic format.
Sky AdSmart, currently only available for linear broadcast, is to roll out onto the broadcaster’s on-demand services within the next few weeks – and on Sky Go linear by the end of 2015.
The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.