Brands using the Internet of Things for the sake of it risk annoying consumers, industry has heard – and that building brand value and improving consumers’ lives should be at the forefront of all connected strategies.
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Full report available at: Mediatel Connected > Connected Surveys > Data
Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?
Nigel Walley, the MD of consultancy Decipher, said the cost of technology and content rights were now key factors governing a gradual acceleration of regional economies of scale in a rapidly changing market.
The 84-year-old is expected to remain chairman of the company as his son James is named as successor.
In a bid to offer up some relief to the never-ending onslaught of brooding and gritty police procedurals littering the nation’s TV screens, last night saw BBC One launch hilariously earnest thriller The Interceptor (9pm).
As the UK’s mobile and broadband markets witness an array of mergers and acquisitions, Graham Lovelace looks at how the battle for customers and the fight over pay-TV is redrawing the telecommunications map.
Full report available at: Mediatel Connected > Display > Press
As talk surfaces of selling off the not-for-profit broadcaster, it would be wise for the channel to go on a war footing to protect its status against any possibility of political vandalism.
With a mergers and acquisitions bonanza going on in the marketing services sector, owner-manager agencies thinking about selling need to get prepared.