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Announced on Tuesday at Cannes Lions 2015, Truffle Pig will launch first in the US, with further plans for an international roll-out.

Full report available at: Mediatel Connected > Online > Traffic Trends

For the third week in a row, an old-school fly-on-the-wall police documentary from BBC One has managed the enviable task of growing its audience with each instalment.

Adland has never lacked the ability to delude itself, but we’re now at the stage where Cannes Lions has gone far beyond parody, says Dominic Mills.

Siotis brings nine years of digital advertising experience from companies including BrightRoll, Rubicon Project, MySpace and AOL’s Advertising.com.

As Cannes Lions gets under way, Jez Nelson, CEO of Somethin’ Else, examines how brands can play a meaningful role in the lives of their customers when their world is moving faster than the marketing industry can keep up with.

Full report available at: Mediatel Connected > AV > Cinema

There is a unique opportunity to rewrite the nascent rules of eCommerce to ensure that online retail and delivery systems embrace the sustainability agenda, writes Unilever’s Joe Comiskey.

The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia’s global CEO.

Last night saw ITV reorganise its Sunday evening defences with the recent ending of the well-received Home Fires providing an opportunity for the commercial broadcaster to launch another solid drama to bring the week to a close.