Despite continued popular programming from the BBC in March, iPlayer requests were down by 44 million compared with February.
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In this short video interview, the chair of the judges explains what makes the category so important – and how it can tell us something about the way the connected consumer is altering the advertising landscape.
comScore has today launched a collection of key advertising metrics to independently allow media sellers around the globe to showcase the “true” quality of their ad inventory.
Metrics are the cloak of the mediocre and ‘numbers people’ are destroying the wonder of creativity, writes Route’s James Whitmore.
This weekend saw Britain’s Got Talent (8pm), ITV’s hugely successful Saturday night serving of frothy family fun, secure its biggest audience so far this series.
Digital media has found it hard to accept that, despite all its tech, there was a problem with the eco-system in which it operates. The smugness has bitten some, but there are signs collective action is taking hold.
Full report available at: Mediatel Connected > Online > Traffic Trends
UCAS Media managing director Jeremy Phillips asks what it will take for brands to become successful publishers by sheer chance.
Mark Cross, director of Chartroom, said judges had originally been looking for client examples of connected solutions across devices and channels, but what they actually found was something more interesting and profound.
New research from Toluna reveals consumer attitudes towards the Internet of Things.
