The use of neuroscience in commercial advertising is becoming increasingly influential – but its contribution to political advertising could be staggering. So why don’t politicians use it?
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JCDecaux’s Glenn Iceton is the latest in a series of high profile appointments aimed at “resurrecting” Kinetic’s UK business in response to the evolving media landscape.
Despite the bank holiday Monday, yesterday’s TV schedule was mostly business as usual with just an old-school ‘sporting’ tournament and a sombre remembrance giving some reprieve from the usual start-of-week soaps, news and docs.
Charlotte Sayer, former account manager for Metro, has been promoted to head of content sponsorship as the company looks to maximise revenue opportunities across its platforms.
Can you even begin to guess what GYPO, TWD, KPC and IPN actually mean? John Sutherland, professor emeritus of modern English literature at University College London has tried to shed academic light on how teens communicate.
The vast majority of Channel 5’s existing 100-strong sales force will lose their jobs when the business is integrated into Sky Media from 1 June.
Bauer Media UK has announced the appointment of Victoria Foster as digital commercial director, as the publisher reports significant growth in digital revenue.
A new agreement will see Nielsen measure all video advertising delivered to Roku streaming players and Roku TV models.