New research from Ampere Analysis has revealed how multi-channel networks are being snapped up ahead of likely consolidation of smaller MCNs in the growing market.
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Full report available at: Mediatel Connected > Connected Surveys > Data
From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA’s Bob Wootton.
The surprise deal, which will cost the BBC £750m by 2020, will be phased in from 2018/19 with the BBC taking on the full costs from 2020/21.
As some big industry names pour scorn on the festival of creativity, Dominic Mills assesses whether Cannes Lions has really lost its soul.
63 years since launch, iconic music magazine NME is to ditch its £2.50 cover price and be given away for free as the brand undergoes what publisher Time Inc. UK is describing as a “major transformation”.
We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast’s Steve Smith.
ZenithOptimedia’s Richard Shotton looks at why brands should focus on prices that end in nine – otherwise known as ‘charm pricing’.
Public service broadcasters must respond to changes in technology and viewer behaviour, Ofcom has said in it’s latest review of public service TV broadcasting.