Block, who has spent the last seven years as ITV’s controller of commercial digital products, will be responsible for leading “product evangelism” in Europe.
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McRae, who joined Mindshare in 2004 to lead the global Unilever account, replaces former CEO Mark Creighton, who is set to leave for Dentsu Aegis Network.
Reporting into Clays is a newly created senior management board comprising of managing partners across strategy, digital, client service, new business & marketing, investment, finance and the people team.
Full report available at:Mediatel Connected > Connected Surveys > Data
Responding to the government’s Green Paper, the BBC Trust has said it wants improved protections for the BBC’s independence to provide more time between fixed date general elections and the end of the next charter.
As part of the deal, Sky Sports has entered into an exclusive partnership with News UK that will see clips also being made available across The Sunday Times, The Times and The Sun digital services.
New research shows that 18-34 year olds access newsbrands constantly during the day, often in bite-sized forms and through various channels.
Watching football on TV is growing painfully expensive and surely an indication of a market that is not working, writes Raymond Snoddy.
Richard Shotton uses new research to examine students’ perception of advertising – and how an unethical image is undermining the drive to attract new recruits to the industry.
An ad is considered viewable if 50% of it is in view for at least 1 second, according to the IAB and Media Ratings Council, with UK viewability falling 7% year on year.