How did the polls get it so wrong – and, given its reliance on data, should the media industry worry? We asked ZenithOptimedia’s research guru, Richard Shotton, to explain (spliced with some choice cuts from Twitter).
More Uk articles
The European Commission’s approach to a single digital market are laudable, but a closer examination of the blueprint may make digital businesses jumpy, writes the IAB’s Nick Stringer.
Initiative’s Jane Wolfson will join the publisher in June as it looks to drive its commercial strategy.
Full report available at: Mediatel Connected > AV > Cinema
A YouGov study reveals how readers of the UK’s biggest national newspapers actually vote.
Trinity Mirror has reported an 8% decline in publishing revenue; however, digital revenues have soared.
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.
Telecoms giant BT has reported a 14% rise in pre-tax profit to £2.645bn for year end to 31 March – alongside a small dip in revenues of 2% to £17.85bn.
On the eve of today’s General Election Channel 4 gave the nation a horrifying glimpse of a leaderless and futile society where citizens are consigned to lay around and waste away instead of helping themselves.
