Advertisers must be sure they’ve put their trust – and their marketing investments – in the right place, writes DataXu’s Chris Le May.
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ZenithOptimedia’s Richard Shotton shares the results of a new survey which assesses the impact of different ad break lengths.
Last night saw BBC One signal the turn of former EastEnders Live line-fumbler Jo Joyner’s time to shine in Ordinary Lies (9pm), as the tale of everyday working folk with a habit for dispensing porkies came to an end.
From Tuesday, a mobile-focused algorithm will rank websites that are optimised for smartphones and tablets highest on Google search.
The spat between the regional press and the BBC over content rights and fair attribution has been long-running; however, the news signals a greater commitment from the BBC to contribute to a healthy local journalism sector.
In the UK the company achieved the highest customer growth in more than a decade, adding 127,000 new customers – up 41% up on 2013 – as it posts solid financial results.
Originally appointed in 2012, the renewed agreement will ensure that comScore continues as UKOM’s official data supplier until March 2018.
Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.
AOL has appointed Tremor Video’s UK MD, Alex Macnamara, in the new position of multinational head of agency sales, it has been announced.