However, the consumption of traditional media – including newspapers, magazines, TV, radio and cinema – fell between 2010 and 2014, directly because of competition from the internet.
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The ex-managing director of Initiative has today launched Communication Partners UK to fill a “recognisable gap” in the UK’s media planning and buying landscape.
Full report available at: Mediatel Connected > Connected Surveys
Annual global IP traffic will surpass the zettabyte threshold in 2016, and the two zettabyte threshold in 2019, according to a new forecast from Cisco – that’s a 1 with a 21 zeros behind it…
Full report available at: Mediatel Connected > AV > Radio
In a move which could have a major impact on both consumers and retailers, Google has announced that it will be introducing a ‘buy button’ to its search results.
Full report available at: Mediatel Connected > AV > Radio
As YouTube enters its 10th year, Newsline hears from a host of media experts to find out what the future might hold for the world’s largest online video platform – and what challenges are on the horizon.
Mobile digital advertising revenues from UK publishers grew by 80% year on year in the first quarter of 2015, according to new research from Deloitte and the Association of Online Publishers.
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot – whilst technology was revealed as the fastest-growing category.