As the UK prepares for the one of the biggest shopping days of the year, Posterscope’s Glen Wilson looks at how retailers can use out-of-home to really reap the rewards.
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The IPA’s annual survey of employment trends in media, advertising and marketing agencies, published today, shows a 7% increase in overall employee numbers.
The Content Marketing Association (CMA) last night revealed the winners of its fifth annual International Content Marketing Awards, with Seven, Smoke Creatives and Red Bee Media just a few of those that walked away with gongs.
Smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the festive period, according to new research from Parks Associates.
Fru Hazlitt, managing director of ITV commercial and online, has stepped down from her role after almost five years at the broadcaster.
Thursday night brought the second ever clash between two of terrestrial telly’s big hitters as BBC One’s boardroom farce once again went head to head with ITV’s itchy jungle histrionics.
From the DMGT reporting fantastic profits, to the launch of a new newspaper in the heart of London, it’s been a great week for the UK’s press, writes Raymond Snoddy. Can the industry keep it up?
Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
The relationship between advertisers and vloggers has been called into question following a complaint from a BBC journalist that has seen the ASA ban a string of YouTube videos featuring Oreo biscuits.
The National Readership Survey has today released its second wave of mobile and tablet estimates of magazine readership, alongside its quarterly print and PC results.