Independent research carried out on behalf of Digital Cinema Media, claims that ads on the big screen are more than eight times more effective at making a brand “stand out” than television.
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Published by Newsquest and with a 50p price tag, the masthead describes the title as “The newspaper that supports an independent Scotland”.
Media agencies have a tough road ahead of them, writes Dominic Mills – but they can reach the promised land.
The imperative for brands to adapt to the consumer has never been greater, says Havas EHS’ Tash Whitmey – so where do they begin?
New research has revealed that UK consumers are sharing over three times more information on ‘dark social’ channels – where web analytics are unable to track – than via social channels like Facebook.
Once again, Saturday night’s biggest hit came in the form of the perpetually tap-dancing, perma-smiling celebrities of Strictly Come Dancing (BBC One, 7pm), which easily eclipsed ITV’s hyperbole spectacular The X Factor (8pm).
Future say it wants to enter 2015 “a leaner, simpler business with a strategy that focuses on core competencies of content that connects its customers and clients.”
It feels like a switch was flipped this week, says Simon Andrews – or is it just that mobile has finally grown up?
New research from Havas Media Group and Sky Media has revealed the effectiveness of mobile when it comes to building brands – with awareness more than doubling after mobile consumers viewed ads from participating brands.
Thursday night saw BBC Two’s critically acclaimed sexy-serial killer show The Fall (9pm) up the tension as Gillian Anderson’s DSI Stella Gibson moved closer to catching her man.