The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.
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This month, Torin Douglas speaks with Jason Wills, marketing director at Merlin Entertainments, about social media, repositioning Thorpe Park to family audiences and selling the dream on TV.
Only brands that adapt to the marketing-savvy, connected consumer will stand a chance in the digital age, says Mark Howley, managing director of ZenithOptimedia.
The festival of lighter-than-hydrogen assortment of entertainment that makes up The Royal Variety Performance 2014 kicked off at 7:30pm on the commercial broadcaster and aimed to keep viewers gripped.
After years of consecutive growth, the number of television households is falling for the first time, according to new research from Ofcom.
While it would be glib to completely dismiss social media as a measurement tool, there is still very little evidence to prove its effect on business, writes Dominic Mills.
The past weekend finally brought an end to one of ITV’s longest-running and highly successful reality shows while tantalisingly teasing the end of another – although both suffered at the hand of BBC One’s runaway dancing hit.
The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5‐6% a year, over the next three years, according to ZenithOptimedia.
Following Channel 4’s announcement that it is to start programmatically trading ads next year, TubeMogul’s managing director, Nick Reid, says more broadcasters need to follow suit.
Less than a handful of national newspaper titles recorded an increase in circulation during the month of November, according to the latest ABC results – although the declines were mostly marginal.