There was a mixed bag of a results online newsbrands in August, with the biggest losses outweighing the gains.
More Uk articles
For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.
In an industry first, the NRS is now able to report newsbrand readership figures with the addition of mobile and tablet data to print and PC.
After reducing Mary Berry to a crumbling mess and forcing Brian Blessed to pull anguished expressions that even he struggled with, last night saw Who Do You Think You Are? (BBC One, 9pm) approach Inspector George Gently.
News UK has today announced a new native advertising division, which has been created to help brands reach the publisher’s audiences through commercial partnerships.
For a second consecutive week Wednesday night saw Manchester’s hardest lady cops Scott & Bailey (ITV) face off against the unmitigating and brutal force of sentimental BBC One family drama Our Zoo in a tight race for the 9pm slot.
In what appears to be a growing trend in the US TV ratings industry, CBS and NBC have announced they will be joining Fox in delivering live seven-day projections alongside their oversights data.
Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.
This week Dominic Mills questioned why digital agencies fail to make it on to the short-list for the IPA’s Effectiveness Awards. Here, DigitasLBi’s Fern Miller explains the reluctance to throw their hat into the ring.
Advertisers should stop focusing so much on age when targeting ‘digital natives’, and instead take into consideration factors such as economic clout and cultural characteristics, according to Kantar Media.
