What can brands learn from the social nature of humour? ZenithOptimedia’s Richard Shotton finds out.
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The Radio Advertising Bureau has announced the launch of an iPhone app which will allow advertising creatives to produce ‘demo’ radio ads on their smartphone.
Jean-Cristophe Conti joins AppNexus from Yahoo, where he has been vice president and head of partnerships group since 2009.
IAB UK’s chief strategy officer, Tim Elkington, takes a look back over the past 12 months for digital advertising and discusses what’s next for the £7bn industry.
Research The Media’s Richard Marks makes five predictions and one wish for media research in 2015
The past weekend finally brought some relief for right-thinking TV viewers across the country as The X Factor’s (ITV) eleventh series finally rattled to an inconspicuous end.
If TV advertising goes down the programmatic path, how might the industry deal with ad fraud? Adap.tv’s Lewis Sherlock investigates.
Neil Stewart is to leave the company in January for a role at Facebook, where he will become head of agency, APAC.
Ownership of connected TV devices in the US – including smart TVs, smart blu-ray players, IP-enabled games consoles and digital media streamers – grew 5% quarter-on-quarter in Q3 2014, according to Strategy Analytics.
Wednesday night saw BBC One’s panicked blagging show The Apprentice (9pm) reclaim some of its lost strength after three long weeks of being continuously battered by ITV.
