What does it take for an ad to be truly successful today? Millward Brown’s head of UK marketing, Amanda Phillips, shares her insights.
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Wednesday night’s main event saw supposed capitalist overlord The Right Honourable Lord Sugar return with his hoard of overzealous minions as they gathered together for another round of daft marketing decisions.
Gary Kakoulli joins the London-based Business Insider team from the Financial Times, and will be responsible for brand partnerships and mobile advertising revenue.
Following the Society of Editors conference this week, Raymond Snoddy reports on a change in government rhetoric over press freedoms.
As the juggernauts of digital video and programmatic buying collide in the market, what will be the impact on advertisers and brands? VisualDNA’s Jon Hewson investigates.
The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring “substantial value” to advertisers.
In a hyper-connected world, today’s cookie-based system can’t keep up, writes Mindshare UK’s Tom Hawkins. How does Facebook’s Atlas look to solve this problem?
Vodafone has announced that it will launch broadband and TV services in the UK in the spring, according to various reports.
The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.
On Wednesday BSkyB acquired 21st Century Fox’s 100% stake in Sky Italia and its 57.4% interest in Sky Deutschland, in a deal worth almost £7 billion.