Ahead of the MRG International Conference in Berlin this week, Route’s MD, James Whitmore, asks whether it’s time for the JICs to change.
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Maturing programmatic technologies are causing different parts of the advertising ecosystem to converge, writes Xaxis’ Richard Lloyd. Are we in for a bumpy ride?
In line with the increasingly grey weather, the latest ABC figures paint a relatively bland picture for national newspapers over the last month – with few titles recording any major increases or decreases in circulation.
On Thursday, John Lewis sent the world into a social media frenzy as it launched its much-anticipated 2014 ad starring a penguin called Monty – so what do our advertising gurus make of the retailer’s latest festive production?
Mobile money, blending art and science and a major digital threat from China make for an interesting week in mobile, writes Simon Andrews, founder of Addictive!
Thursday night saw two ‘niche’ period dramas go head-to-head in a prime time confrontation, with both ITV and BBC Two offering up explosive series finales.
BBC Store is set to launch in March 2015 and will be headed up by former Virgin Media and BT executive, Jonathan Green.
Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company – with an option to take 100% at a later date.
Christmas appears to be turning us all into Pavlovian consumer drones – with this week’s winner coming out on top with a festive offer too good to refuse…
As EE launches its new TV service, a senior consultant at Decipher says the firm now has the opportunity to integrate its mobile/broadband customer data with EE TV usage data – can it break new ground in the UK?
