From Facebook’s purchase of Oculus to Disney buying up Maker Studios, it has been a busy week for media deals – with some significant implications for brands, says Simon Andrews, founder of Addictive!
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A ‘personal data economy’ could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
Following a record-breaking month in January, BBC iPlayer requests remained strong in February, surpassing the 300 million mark for the second consecutive month.
Not only were viewers treated to the usual double helping of Emmerdale on ITV but fans of downtrodden ‘everyday’ East End folk were also presented with two cheery episodes revolving around the funeral of a heroin addict.
Carat’s latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion – predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.
MailOnline digital advertising revenue was up 51% for the half year ending 31 March 2014, however missed the growth rate needed to hit its target revenue this financial year.
Jonathan Creek, Top Gear and the Six Nations rugby all proved to be big hits in February’s TV calendar.
Emerging screen-based technologies, such as smartphones and tablets, are changing the way the UK population communicates, shops and consumes news and media, according to the latest IPA TouchPoints5 data, published today.
Launch of Microsoft Video Network allows access to online ad space through 350 third-party publishers
Last night saw Brooks and Hawkins uncover the body of a dead policeman a car at the bottom of the Thames that was somehow connected to the Brixton riots – so someone’s doing a bang-up job at localisation, then.
