Channel 4 has announced that Tessa Ross will be stepping down as controller of film and drama later this year, having been appointed chief executive of the National Theatre.
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The launch means that for the first time clients will be able to plan, buy and execute campaigns across all screen formats from a single platform.
Last night The Great British Sewing Bee (BBC Two) defied its own limited expectations as it was propelled from its usual safe and cosy post-teatime 8pm slot, all the way up to the dizzying heights of prime time.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? In a new weekly feature on Newsline, we’ve partnered with Lumen Research to find out.
Marc Watson, CEO of BT TV, is to leave the company after seven years.
Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise…
A new study from FOX Broadcasting Company, Twitter and the Advertising Research Foundation reveals that the majority of those exposed to TV-related tweets are ‘highly likely’ to take action.
Great brands are becoming cultural architects – and their advertising is becoming as much about the stuff you can’t see as the stuff you can, says Starcom MediaVest Group’s Simon Pont.
The platform will initially reach 175 million consumers each month across 23 countries on five continents – creating the largest network of its kind.
Publishers must overcome a catalogue of issues to reveal full cross-platform audience data, a leading researcher has said.