The obsession with quoting numbers with trails of zeroes behind them has long been part of the web’s preoccupation with counting things – but as TV campaigns head down the same path, how do we make sense of the numbers?
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New research from eMarketer predicts a 90% rise in mobile ad spend this year – surpassing newspaper ad revenue for the first time.
Blendle will allow consumers to purchase articles for as little as €0.10, and aims to show publishers that they can “make money from people who never paid for journalism before.”
The TV Licensing TeleScope report also revealed that almost all of children’s viewing is spent in front of the traditional TV set.
TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands – which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.
There was more Six Nations Rugby on Sunday at 2:30pm to help blow the cobwebs off, as England comfortably beat Wales, netting an impressive 4.7 million viewers and a 36% share.
The Guardian and the ‘i‘ record small year-on-year increases in the latest ABC figures, as the Sun’s monthly figures slide -7.4%.
Speaking at the Westminster Media Forum’s Prospects for the UK television market even, Freesat’s MD announced that the service is soon to be launching on Internet Digital TVs.
In the post-MWC and pre-SXSW lull, Simon Andrews has decided to go back to the future and examine the things we think have gone out of fashion, but are still major parts of the digital ecology. Banner ads, anyone?
Total TV advertising revenue in the UK increased by 3.5% in 2013 to reach a new record high of £4.63 billion, according to figures compiled by Thinkbox.