New research has revealed that the average ‘tap rate’ on an ad served within a newsbrand’s tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.
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Regional newspaper publisher Local World has announced the appointment of Matt Kelly for its new digital director role.
There is no doubt that total viewing of video, in all its guises, is rapidly growing – but it doesn’t make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.
Ahead of MediaTel’s annual Media Playground event tomorrow, Kantar Media has prepared an infographic which reveals the differences in media habits between the young…and the not so young.
With the bones of last week’s kill well and truly picked, the third episode saw a slight panic set in across the camp as bellies shrunk, tempers swelled and one man-child lost his mind a bit.
Panorama editor Tom Giles is to leave in June to work on a blueprint to “shape BBC current affairs for the future”, as Ceri Thomas, head of programmes, is set to edit Panorama for the next six months.
From Thinkbox’s surprising new Payback 4 study, to David Abbott’s legacy as an advertising great, this week Dominic Mills is taking lessons from the present as well as the past.
The former Guardian commercial director will be responsible for leading Bloomberg’s multi-platform media operation across the regions.
The transaction, which is pending approval, will create a formidable content distribution leader across mobile, video and broadband platforms as AT&T gains access to DirecTV’s 40 million subscribers.
172 digital panels in the main terminal, gate rooms and baggage reclaim areas will be rebranded as ‘Terminal Samsung Galaxy S5’, alongside images of the device.