The latest Video Monetisation Report from FreeWheel reveals that video views and ad views were both up 28% year on year.
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Despite the rapid rise of VOD services such as Netflix, and the suggested cannibalisation of linear TV, 80% of Americans prefer to watch television on a traditional set, according to new research from BroadStream Solutions.
New research from youth insights consultancy Voxburner reveals the lasting impact of brands at the World Cup among UK 16-24 year olds,
We can make the digital advertising landscape a much better place for everyone through transparency, control and activation, writes Tom Triscari, CEO of Yieldr.
There were mixed results for commercial television channels in July, with only ITV Breakfast reporting any significant gains.
Last night’s instalment gave viewers one of those episodes where the researchers struck gold, slowly revealing a dramatic and sorrowful tale of a family torn about by circumstance and tragedy.
The latest ABC release for the January to June 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat and Manning Gottlieb OMD.
Growth in the world economy slowed a little in 2013, alongside advertising, recording a modest 3.5% increase in measured global ad investment to stand at $11 billion, according to the latest ad forecast from GroupM.
The commercial panel will consider business models; the thrust for platform data (and the future of NRS); the progress and implications of the planned trading system, PATS; data and tablet ad effectiveness.
The latest ABC release for the January – June 2014 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.