Freesat now reaches 1.85 million households across the UK.
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Content marketing is becoming an increasingly important part of brand strategy, so how can we measure its return on investment? Kayvan Salmanpour, international vice president of NewsCred, offers his best advice.
The clock is now running for Interpublic after the news that ‘activist’ investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises…
Almost all online video advertisers are buying their ads in a TV-like way, according to Videology’s latest findings on the UK video advertising market.
The past weekend saw more and more people across the UK turn their backs on their once-beloved TV sets to, presumably, escape into the increasingly impressive British summer.
Premium ad network Unanimis, wholly owned by Orange, has been sold to ad tech firm Switch for an undisclosed sum.
EE customers will be able to travel on London’s Underground, DLR and Overground networks using their mobile phones when TfL’s contactless program launches on 16 September.
BSkyB is to pay £4.9 billion to take over Rupert Murdoch’s Sky Deutschland and Sky Italia, creating a European media powerhouse
Publishers experimenting with native advertising risk commoditising content and losing what makes them unique, Northern & Shell’s digital sales lead has warned.
In the midst of the entire patriotic binge-watching on the other side, ITV’s best hope of the evening came in the form of a double trip to the tumultuous, yet picturesque, village of Emmerdale.