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Mobile Twitter users were also found to be highly engaged with brands, with 62% following a brand, 25% using Twitter while shopping and 75% on the platform while watching TV.

Commissioned to understand the use of the click-to-call option in mobile search, the research from Google found that 94% of UK smartphone users have, at some point, needed to call a business directly.

The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.

The multi-year agreement will provide Comcast’s US broadband customers with high-quality Netflix video.

Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills – and it’s throwing up questions over the way agencies are structured.

The annual Connected Consumer Conference will take place on 11 and 12 March – an unmissable two-day event covering technology, research and innovation in the connected world.

Amazon has today announced it is to launch the “UK’s most complete digital video service”, re-branding its LOVEFiLM service and incorporating it into its UK website via Amazon Prime.

Six leading newspaper groups are joining forces to create a package across all of their platforms on a single day, offering agencies an audience of 20 million in one go.

Google has unveiled a new prototype smartphone with 3D sensors, enabling the creation of 3D maps of a user’s surrounding.

Following Facebook’s $19 billion acquisition of mobile messaging service WhatsApp, Simon Andrews, founder of Addictive!, asks how the world’s largest social network is going to make the money that justifies the purchase…