Expected to appeal to a younger, female audience, ITVBe will become the exclusive home of ITV’s The Only Way is Essex, as well as featuring acquired content, including US Real Housewives.
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Let’s assume for a moment, writes Raymond Snoddy, that Lord Grade’s plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences…
A new report from MEF has revealed a strong correlation between the number of screens used and purchase intent.
James Whitmore, managing director of Route, warns of the danger of combining complex data.
The out-of-home media owner has launched a new poster network across colleges and higher education institutions nationwide to target 16-19 year olds.
The Connected 100 global survey has been conducted in order to examine the changing trends in the connected entertainment ecosystem and better develop strategies to profit from internet TV.
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn – with complacency – from both advertisers and media agencies – compounding the situation.
The partnership aims to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
Martin Ash, research director for Millward Brown, examines how marketers can strategically incorporate digital touch-points into their multimedia campaign planning.
After a bumper Olympic year, outdoor was expecting a much tougher time in 2013 – but it’s continuing to see growth, says Mike Baker, CEO of the Outdoor Media Centre. Here, he explains why.