Ocean Outdoor has today announced the acquisition of Signature Outdoor, as it looks to strengthen its digital out-of-home footprint.
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Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel – but are they focused on the right type? It’s time to make some clear distinctions.
After a busy start to the year that has seen both his ‘meeja’ social life and Newsline presence suffer, Greg Grimmer, now global COO of mobile startup Fetch, is back – and according to him, the world’s gone Globile.
It’s been a pretty tough summer for everything that wasn’t the World Cup or Commonwealth Games, with the long-standing soaps dealing with the hardest blows.
Cosmopolitan.co.uk has also been developed to prioritise social media, making it easier to share content with “enhanced” social share buttons, easy navigation and a “clean streamlined layout”.
Serving as a brand extension of Mirror Online, Mirror Matches hopes to create an additional source of revenue by capitalising on its digital audience, as well as throughout its portfolio of national and regional newspaper titles.
As expected, the Commonwealth Games 2014 (BBC One) dominated the weekend schedules as the successful tournament came to an end after 11 eventful days.
From 16 September EE customers will be able to use their mobile phone to pay for travel on the London bus network for the first time.
More than ever before clients are demanding content for their online platforms – but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.
Sky has announced that the YouTube app is available on its Now TV box from today, downloadable from the Roku Channel Store.