It’s possible the new-biz director will soon be overshadowed by the rise of an entirely new creature, says Dominic Mills. Meet the client retention director – whose job includes what you might call ‘marriage counselling’…
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Out of all the drama on offer only EastEnders (BBC One) got properly into the spirit with a spot of old-fashioned pre-meditated murder.
Survey finds that 41% of brands are already engaging in native advertising campaigns and over 66% are creating the content themselves – suggesting that agencies are lagging behind their own clients in capturing opportunities.
This week, Simon Andrews, founder of Addictive! looks at a disturbing infographic and argues that brands and their agencies are missing the opportunity to make ads work so much harder…
As well as on Sky’s traditional platform, content will be available through catch-up, Sky on Demand and the company’s mobile TV service.
38% of toddlers and infants under two have used a mobile device in the past two years, according to new US study.
The newspaper and magazine industry has announced that it will be taking its case to the Court of Appeal following a High Court ruling on the press regulation royal charters – but experts say success is unlikely.
BT’s £1.5 billion investment in premier league football rights has a positive impact on customer numbers, but half-year profits take a -13% knock.
Vuclip’s 2013 Global Video Insights report sheds light on consumer habits and preferences when it comes to mobile video viewing, highlighting an emerging trend in video consumption.
After solving 68 murders spread over thirteen series, last night’s mystery was the third to last episode ever as a murder mystery weekend turned into – would you Adam and Eve it? – an actual crime scene.