MailOnline has come out on top in the IPA’s latest Online Media Owner survey, with over 84% of respondents either agreeing or agreeing strongly that their overall experience of dealing with the platform is good.
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75% of connected TV app users say video apps are ‘extremely’ or ‘very important’, according to the new NPD Connected Intelligence report.
The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi’s Jon Hewson. So why is not taking off in the UK?
The fully-programmatic product, developed by Xaxis, will allow advertisers to deliver coordinated ads on viewers’ mobile devices simultaneously with adverts on their TVs.
Tuesday brought another triumphant evening for gloomy soap EastEnders (BBC One, 7:30pm) as Ian Beale had the harrowing teatime task of identifying his daughter Lucy’s body.
This UK specific report published by comScore and UKOM provides a monthly snapshot of digital audience trends. It utilises data from the comScore suite of UKOM-approved products which provide an unduplicated view of digital consumer behaviour across PC (laptops, desktops), mobile (feature phones and smartphones), and video.Key findings include: a 13% decrease in unique users… Continue reading comScore & UKOM UK Digital Market Overview – March 2014
Netflix is to increase its pricing for new members, as it looks to “acquire more content and deliver an even better streaming experience.”
Are the days of linear TV really numbered? Sky IQ’s Emma Holden is not so sure – and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape…
Advertisers are paying for stuff that isn’t seen, publishers are making money off false pretences and media buyers are pumping out billions of ads without much knowledge of where they are going. It’s time for a serious debate.
EastEnders has always seemed to soar when characters are turned into a snotty, blubbering mess due to some horrible storyline, and last night’s bombshell was no exception.