The Managing Media Convergence report, which tracks changes in consumer behaviour, found that 68% of companies are taking a more ‘joined-up’ approach to media planning as a result of convergence.
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The self-serve ad platform aims to educate companies on how best to use Twitter to engage with audiences, as well as receiving credit to spend on Twitter ads.
‘Endemol Beyond’ will create a “premium network” of connected international and local channels across platforms such as YouTube, Yahoo, AOL, MSN, Dailymotion and others
Almost one third of visits to youth-focused websites in the first half of 2013 came from tablets and mobiles, according to new research from w00t! Media.
Nintendo has confirmed that online video streaming site YouTube will be coming to the 3DS by the end of the month.
Now BT has poached the rights from ITV, the Champions League will effectively disappear behind a full paywall and millions of football fans will be disadvantaged – will sponsors have to say goodbye to some of their audience?
Between 2013 and 2019, mobile broadband subscriptions will increase fourfold, according to Ericsson.
ITV Essentials will launch in twelve European territories in December, available for a monthly subscription of €5.49.
The avenging barrister’s actions secured the 9pm slot with a 20% share and generated 478 tweets per minute.
The Last King of Scotland and Touching the Void director brings to life how ordinary Britons celebrate Christmas as the supermarket chain opts for a more unique Christmas ad campaign (includes video).
