The 21st century media planner faces a raft of taxing questions, but some emerging technologies are about to make their lives much easier, says Yummi’s AJ Simpson.
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The average person uses some form of connected device 34 times a day, according to a new IAB study.
This week Simon Andrews, founder of Addictive!, takes a look at some Christmas-themed technology trends and explains the advantages to Google’s recent policy change that has sparked protests from users…
Newsline presents industry reaction to the findings, with opinion from Geometry Global UK, Uncommon Knowledge and Newcast
CBBC is about to make watching TV a lot less passive for children after its first commission for a “true multi-platform production”.
BSkyB has seen an 8% drop in profits in the last quarter, but the satellite broadcaster looks unscathed in the pay-TV sports battle with BT.
Wednesday heralded a blockbuster night for soap fans as not just the usual one, but two ITV soaps treated viewers to feature-length specials.
Priced at £100, the seven inch tablet – which Argos says is aimed at the “tweenie” market – undercuts Tesco’s recently launched Hudl by £20.
Last week the RAB unveiled a new study demonstrating that brands using radio for advertising get almost eight times the return on investment. Here, the RAB’s MD, Simon Redican, makes the case for a change in spend.
The latest IPA Bellwether survey, published today, shows that marketing spend was revised higher in Q3 at the strongest rate in nearly 13 years.