In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the Chinese companies preparing to float in New York, the use of first party data and increasing speculation over the launch of Apple’s next iPhone…
More Uk articles
Publicis Groupe customer engagement agency, Rosetta, has announced the appointment of Ariel Marciano as its new chief financial officer.
The mutual agreement has been blamed on “difficulties in completing the transaction within a reasonable timeframe,” although tax issues, regulatory problems and rumours of infighting have marred the plans from the start.
Thursday night saw BBC One’s latest observational documentary wrap up after four episodes and a hugely successful run, as the traffic wardens of Parking Mad (9pm) hung up their ticket-issuing tools for the last time.
Ad verification company Adloox has today announced a partnership with Group M’s mSix as it looks to improve ad viewability, combat fraud, and promote brand safety.
Worldwide video on-demand rentals (OTT and pay TV operator), electronic sell-through (EST), and DVD/Blu-ray disc sales are expected to grow 40% over the next five years from $30.6bn to over $43bn, according to ABI Research.
For the third consecutive year, the Channel 4 sales house exceeded its target of £1 billion, with advertising and sponsorship revenues up marginally from £844 million in 2012 to £846 million in 2013.
Wednesday night saw the return of everyone’s favourite rogue agent, bringing havoc to the streets of London.
Technology is redefining the advertising landscape – but don’t let the digital dazzle overshadow the opportunities of established out of home, argues Martyn Stokes, chief strategy officer, Kinetic UK.
With just two weeks to go, Media Playground is once again shaping up to be one of MediaTel’s calendar highlights, with delegates from across the industry congregating for a packed day of lively debate and innovation.
