Forces are at play that could change the way we measure media – and ISBA‘s Bob Wootton wonders if a more fragmented media audience could pave the way for more collaborative research.
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As the FIFA World Cup enters the knock-out stages (unfortunately without the England squad), new research reveals the record-breaking impact the football tournament has had on TV viewing across the world.
Tablets are becoming an increasingly important part of the lives of 16-44 year olds, with more than half now having access to a tablet, according to newly released data from Kantar Media.
Annabel Wetton joins MediaTel from Bloom Worldwide, where she was commercial director, and will be responsible for developing the MediaTel Group business portfolio.
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.
In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at Google’s developer conference, new ad formats and the Internet of things.
The strong growth of mobile and tablet video viewing will pose a significant threat to traditional TV viewing in future, according to an industry expert.
While the 7pm episode didn’t exactly manage to bring in an impressive audience, 5 million viewers and a 28% share was enough to secure Thursday’s biggest audience.
CSC, which owns channels including True Drama, Flava and Scuzz, has been purchased by Sony Pictures Television for an undisclosed sum.
Alongside short-form content from the likes of Jamie Oliver, Guy Martin and Made In Chelsea’s Binky Felstead, there will also be advertiser funded shorts from Rimmel London, British Gas and Alfa Romeo.